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Show Notes
00:57 – Meet the coaches - Michael Palmer, Michelle Weinstein and Heather Townsend! 
01:41 – The number-one concern for accountants and bookkeepers - the art of pricing
02:44 – Heather provides a different perspective on the definition of value pricing
03:52 – Michelle encounters many accountants who want to double revenue without working on their mindset first
04:23 – Michael shares two key factors to getting value pricing right - self-worth and education
06:23 – Heather says it's about overcoming the mental blocks first, and then focusing on the growth
07:31 – A hard pill to swallow - learning to see your own, or your firm's own value
08:58 – Setting your prices too low will ensure that you never get the time to provide true value
09:30 – Michelle  says it's often the oldest 'legacy' clients that take up the majority of your time, with little to no profit 
11:04 – If you don't choose to deliver value, your competitor will
12:14 – In addition to seeing your own value, Heather says it's about freeing up the capacity  and time
13:43 – With so many tasks moving to automation, Blake sees capacity in terms of relationships, and the time it takes to maintain those
15:29 – Heather runs down a short list of things to micromanage when you want to build your value capacity
17:20 – When you're an 'accountingpreneur,' as Michelle names it, there's nobody there holding your hand. It's up to you to learn these skills and tactics and get things done
18:45 – If you're perfectly fine with being comfortably numb, you'll never be able to challenge the status quo
20:04 – Short-term sacrifices lead to long-term payoffs
20:53 -- Find the one thing you can focus on right now, and just do it. Simple, right? 
Connect with Michael, Michelle, and Heather

Michael Palmer, Ceo of Pure Bookkeeping North America  
Twitter: https://twitter.com/1michaelpalmer

LinkedIn: https://www.linkedin.com/in/coachpalmer/?originalSubdomain=ca 
Website: https://purebookkeeping.com/us/




Michelle Weinstein, Consultant and Founder of The Pitch Queen 
Twitter: https://twitter.com/thepitchqueen

LinkedIn: https://www.linkedin.com/in/michelleweinstein/

Website: https://www.thepitchqueen.com/




Heather Townsend, Founder of Accountants Millionaire Club 
Twitter: https://twitter.com/HeatherTowns

LinkedIn: https://www.linkedin.com/in/heathertownsend/

Website: http://www.accountantsmillionaire.club



Get in TouchThanks for listening and for the great reviews! We appreciate you! Follow and tweet @BlakeTOliver and @DavidLeary. Find us on Facebook and, if you like what you hear, please do us a favor and write a review on iTunes, or Podchaser. Interested in sponsoring the Cloud Accounting Podcast? For details, read the prospectus, and NOW, you can see our smiling faces on Instagram!  Meet Blake and David in person! We're currently all out of dates for 2019 ? Want to book us for your event? Check out our prospectus, or get in touch for more info! ??Limited edition shirts, stickers, and other necessitiesTeePublic Store: http://cloudacctpod.link/merch 
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Episode Art Photo Credit: Will Farnell:
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https://twitter.com/willfarnell/status/1191506218424176640/photo/1