12 min listen
Super Bowl Ads Sell Products, but Do They Sell Brands?
FromCold Call
ratings:
Length:
33 minutes
Released:
Aug 6, 2019
Format:
Podcast episode
Description
Much of the advertising purchased during the Super Bowl is about selling corporate brands rather than products. Harvard Business School professor Shelle Santana discusses her case, "Super Bowl Storytelling," (co-author: Jill Avery), regarding the art of storytelling on the world’s biggest television stage. Which stories win (or fumble) on game day?
Released:
Aug 6, 2019
Format:
Podcast episode
Titles in the series (100)
Dangerous Mines: Saving Lives Through Leadership by Cold Call