I met Toby at Podcast Movement Evolutions and he gave me his book Narrow Podcasting in which he gives step-by-step strategies to grow your business using podcasting. The main strategy is to interview your potential customer. I get that strategy, but what about the listener? Toby is the "Pro" behind the Pro Editing service at Blubrry, and runs his own podcasting services at narrowpodcasting.com So I brought Toby on to talk about it.  PLEASE NOTE: This was recorded before Podcast Movement 2022 in Dallas which had some controversies. Focusrite: The Vocaster Series Made For Podcasters AutoGain – Easily set your levels with the click of a button, with more than enough gain on tap (70dB) – no booster needed Enhance – Four podcaster-approved voice presets bring out the best in any voice Mute – Silence the mic with the touch of a button – don’t let unexpected interruptions get in the way of recording Connect your phone – Record phone calls, high quality music, or other audio from your device, seamlessly Record to a camera – Plug in your camera and record directly to its memory card Loopback – Stream calls or any other audio you can think of from your computer with two sets of stereo loopback Included software – Hindenburg Lite to record, three months of SquadCast Pro + Video to bring in your guests, and six months of Acast Influencer to publish, you’re ready to get your show out there Learn more at: Focusrite.com/Vocaster  Narrow Podcasting With Toby Goodman In our discussion with Toby we learn: Why did he write his book What is the Podlationship Cycle? The Criteria Toby Uses to Select His Guests What is a good podcast? Do Audiograms Work? What can a person expect from the Narrow Podcasting Course? For more information on Toby, his book and his course. Check out www.narrowpodcasting.com/sop QUESTION OF THE MONTH I need your answer by the end of August 2022 This month's question comes from Dave from Walking is Fitness which is a daily 10-minute podcast designed to help listeners find a little extra motivation to get out for a fitness walk every single day.  THE QUESTION: Most podcast hosts have a target listener. And I would imagine like most podcasts, there are certain themes and topics that I know that are of greater interest to my target listener.  How often do you return to these key topics? Go to www.schoolofpodcasting.com/question When you answer tell us about your show (including the WEBSITE ADDRESS). Where I Will Be? I look forward to seeing you all, please come up and say high. To see my full itinerary, go to schoolofpodcasting.com/where Join the School of Podcasting When you join the School of Podcasting you can quit worrying about: Are people going to listen to me? (Yes, cause I'll show you how to see what they want). Am I going to sound stupid? (No, as I'll show you the magic of editing) It will cost a million dollars (No, I'll have you sounding like a million bucks without spending a million bucks).  I don't anything about this technology (You said the same thing about driving).  Get access to: Step-by-step tutorials, live group coaching, a mastermind group filled with brilliant podcasting minds,  and the ability to schedule as many one-on-one quick fix calls as you like at no extra charge.  Join worry-free with a 30-day money-back guarantee  Go to www.schoolofpodcasting.com/start Mentioned In This Podcast You Podcast Consultant Narrow Podcasting Site Narrow Podcasting Book Join the School of Podcasting