Welcome to the What's Next! podcast with Tiffani Bova. This week I am absolutely thrilled to welcome Amy Webb to the What’s Next! Podcast. Amy advises CEOs of the world’s most-admired companies, three-star admirals and generals, and the senior leadership of central banks and intergovernmental organizations. Founder of the Future Today Institute, a leading foresight and strategy firm that helps leaders and their organizations prepare for complex futures, Amy pioneered a data-driven, technology-led foresight methodology that is now used within hundreds of organizations. Forbes called Amy “one of the five women changing the world.” She was honored as one of the BBC’s 100 Women of 2020 and was named to the Thinkers50 Radar list. Amy is a professor of strategic foresight at New York University’s Stern School of Business, a Visiting Fellow at Oxford University’s Säid School of Business, a Nonresident Senior Fellow in the Atlantic Council’s GeoTech Center, a Fellow in the United States-Japan Leadership Program, and a Foresight Fellow in the U.S. Government. She is the author of several popular books, including  The Big Nine: How the Tech Titans and Their Thinking Machines Could Warp Humanity, and The Signals Are Talking: Why Tomorrow’s Fringe is Tomorrow’s Mainstream. I am beyond excited to bring you this episode of the What’s Next! Podcast with Amy Webb!    THIS EPISODE IS PERFECT FOR… anyone who wants to increase their odds of predicting the future.    TODAY’S MAIN MESSAGE… In this insightful discussion, Amy covers Augmented Reality, Virtual Reality, Mixed Reality, and how to effectively track trends and signals! How do you detect THE signal from out of the noise in a way that is meaningful? Well, you’re in the right place. Amy Webb is an expert when it comes to tracking the forces, signals, and trends that are shaping the future. For 15 years her organization has been tracking trends as they mature and extracting the most strategically meaningful information. You’re not going to be right all the time–you’d have to be Dr. Manhattan… So, how do you increase your odds of getting it right? Listen to find out!    WHAT  I  LOVE  MOST… All of Amy’s insights! If you didn’t get at least ten nuggets of wisdom from this episode, I challenge you to listen again!    Running time: 30:53     Subscribe on iTunes     Find Tiffani on social:  Facebook  Twitter  LinkedIn     Find Amy online:  Facebook  Twitter  LinkedIn    The Signals Are Talking Book