OKRs provide perfect opportunities to guide your product or experience to value. The thing with OKRs, though, is that they seem to be challenging to truly implement and use to your benefit. Where do we start? How do they relate to Product Goals? Is this the classic chicken-egg story when it comes to the Product Backlog (or ‘wish lists’) and OKRs? Jurgen Appelo (TedX speaker, thought leader, workshop king, and keynote speaker) joins Mastering Agility to take us through his thoughts about setting objectives and measuring their results. What you’ll discover in this show:-        Creating habits help when implementing OKRs -        These objectives are relevant on all levels-        Continuous flow supports the achievement of goals Speakers:Jurgen AppeloEntrepreneur, Author, and Top 100 Keynote Speaker on Agility, Leadership, and Innovation. Manage the System and Lead the People!Jurgen calls himself a creative networker. But sometimes he’s a writer, speaker, trainer, entrepreneur, illustrator, manager, blogger, reader, dreamer, leader, freethinker, or… Dutch guy. Inc.com has called him a Top 50 Leadership Expert and a Top 100 Leadership Speaker. Since 2008, Jurgen writes a popular blog at NOOP.NL, offering ideas on the creative economy, agile management, organizational change, and personal development. He is the author of the book Management 3.0, which describes the role of the manager in agile organizations; How to Change the World, which describes a supermodel for change management; Managing for Happiness, which offers you practical ideas to engage workers, improve work, and delight clients; and most recently, Startup, Scaleup, Screwup, which contains 50% inspiring stories and 50% practices to follow and dives into the major topics that business leaders and entrepreneurs are confronted with.Contact Jurgen Appelo:https://www.linkedin.com/in/jurgenappelo/www.jurgenappelo.comSander Dur (host)Scrum Master, Agile Coach, trainer, and podcast host ‘Mastering Agility”Sander Dur is a business agility enthusiast, with a passion for people. Whether it’s healthy product development, agile leadership, measurement, or psychological safety, Sander has the drive to enable organizations to the best of their abilities. He is an avid article writer, working on a book about Scrum Mastery from the Trenches, and is connecting listeners with the most influential people in the industry. https://www.linkedin.com/in/sanderdur/ https://agilitymasters.com/en https://sander-dur.medium.com/ Additional resources: https://shiftup.work/The discussed new blog post: https://shiftup.work/unfix-model/Managing for happiness TedX talk:https://www.youtube.com/watch?v=hvJ4KlVlqV8&t=31sDynamic ReTeaming:https://www.goodreaSupport the show (https://www.patreon.com/masteringagility)