The more complex a supply chain, the more moving parts there are to monitor and that generates a lot of data. There are any number of ways to collect that data, but when a business has to collect, process, and normalize that information, often the holistic approach of a control tower is the way to go. Lori Harner, Senior Director of Product Marketing for E2Open joins us to explain how a control tower might have your supply chain looking up. FOR MORE INFORMATION: https://www.e2open.com https://bit.ly/controltowercapabilities DO YOU WANT TO RESPOND TO THIS EPISODE? Call our Dialog Line: 888-878-3247 DOWNLOAD THE NEW INBOUND LOGISTICS APP featuring the updated and expanded Logistics Planner! Available on iTunes and the Google Play Store: http://bit.ly/ILMagApp   http://bit.ly/ILMagAppGoogle  Are you a #logistics Thought Leader that would like to be featured on the Inbound Logistics Podcast?  Connect with me on Twitter:  @ILMagPodcast Email me: podcast@inboundlogistics.com   Connect with Inbound Logistics Magazine on LinkedIn: https://www.linkedin.com/company/inbound-logistics Follow us on Twitter: www.twitter.com/ILMagazine Like us on Facebook: www.facebook.com/InboundLogistics Catch our latest videos on YouTube: www.youtube.com/inboundlogistics   Visit us at www.inboundlogistics.com