8 min listen
202: Your Next Ad Campaign: Masks or No Masks? ?
202: Your Next Ad Campaign: Masks or No Masks? ?
ratings:
Length:
10 minutes
Released:
Jul 27, 2020
Format:
Podcast episode
Description
Should you show people wearing masks in your next online campaign? A new study has some surprising findings. Plus: Why is brand loyalty dropping like a rock? Interactive television shopping gets smarter. The Facebook ad boycott may have been bigger than ANYONE thought. And is the AMP format dead?
Welcome to everyone coming over from the TechMeme Ride Home! ?
HELP SPREAD THE WORD:
• Tweet It: bit.ly/tweet-tidm to preview a tweet you can publish
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ABOUT THE PODCAST:
• Advertising: TodayInDigital.com/ads
• Transcripts: TodayInDigital.com/scripts
• Produced by: engageQ.com
• Theme music: Mark Blevis (all other music licensed by Source Audio)
TOD’S SOCIAL MEDIA:
• Tod’s agency: engageQ.com
• LinkedIn: linkedin.com/in/todmaffin
• Twitter: twitter.com/todmaffin
• Instagram: instagram.com/todmaffin
• Facebook: facebook.com/tmaffin
• TikTok: tiktok.com/@todmaffin
• Twitch: twitch.tv/todmaffin
SOURCES:
https://www.semrush.com/sensor/?category=&db=US&date=2020-07-24
https://www.marketingdive.com/news/dunkin-creates-new-chief-digital-officer-role-as-it-doubles-down-on-tech/582278/
https://www.marketingdive.com/news/45-of-consumers-have-changed-brand-preferences-during-pandemic-study-find/582310/
https://www.marketingdive.com/news/nbcus-syfy-channel-to-host-shoppable-tv-special/582261/
https://searchengineland.com/saying-adieu-to-amp-you-might-be-giving-up-rankings-and-revenue-338242
https://www.socialmediatoday.com/news/microsoft-taps-into-the-popularity-of-snapchat-lenses-for-major-new-xbox-ca/582302/
https://www.marketingdive.com/news/face-masks-in-ads-viewed-favorably-by-consumers-study-says/582325/
https://www.searchenginejournal.com/digiday-reveals-56-of-advertisers-paused-facebook-spend-in-july/375763/
https://www.seroundtable.com/google-expanding-the-rich-results-test-tool-29836.html
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Send in a voice message: https://anchor.fm/todayindigital/messagePrivacy & Opt-Out: https://redcircle.com/privacy
Welcome to everyone coming over from the TechMeme Ride Home! ?
HELP SPREAD THE WORD:
• Tweet It: bit.ly/tweet-tidm to preview a tweet you can publish
• Review Us: ratethispodcast.com/today
ABOUT THE PODCAST:
• Advertising: TodayInDigital.com/ads
• Transcripts: TodayInDigital.com/scripts
• Produced by: engageQ.com
• Theme music: Mark Blevis (all other music licensed by Source Audio)
TOD’S SOCIAL MEDIA:
• Tod’s agency: engageQ.com
• LinkedIn: linkedin.com/in/todmaffin
• Twitter: twitter.com/todmaffin
• Instagram: instagram.com/todmaffin
• Facebook: facebook.com/tmaffin
• TikTok: tiktok.com/@todmaffin
• Twitch: twitch.tv/todmaffin
SOURCES:
https://www.semrush.com/sensor/?category=&db=US&date=2020-07-24
https://www.marketingdive.com/news/dunkin-creates-new-chief-digital-officer-role-as-it-doubles-down-on-tech/582278/
https://www.marketingdive.com/news/45-of-consumers-have-changed-brand-preferences-during-pandemic-study-find/582310/
https://www.marketingdive.com/news/nbcus-syfy-channel-to-host-shoppable-tv-special/582261/
https://searchengineland.com/saying-adieu-to-amp-you-might-be-giving-up-rankings-and-revenue-338242
https://www.socialmediatoday.com/news/microsoft-taps-into-the-popularity-of-snapchat-lenses-for-major-new-xbox-ca/582302/
https://www.marketingdive.com/news/face-masks-in-ads-viewed-favorably-by-consumers-study-says/582325/
https://www.searchenginejournal.com/digiday-reveals-56-of-advertisers-paused-facebook-spend-in-july/375763/
https://www.seroundtable.com/google-expanding-the-rich-results-test-tool-29836.html
---
Send in a voice message: https://anchor.fm/todayindigital/messagePrivacy & Opt-Out: https://redcircle.com/privacy
Released:
Jul 27, 2020
Format:
Podcast episode
Titles in the series (100)
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