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202: Your Next Ad Campaign: Masks or No Masks? ?

202: Your Next Ad Campaign: Masks or No Masks? ?

FromToday in Digital Marketing


202: Your Next Ad Campaign: Masks or No Masks? ?

FromToday in Digital Marketing

ratings:
Length:
10 minutes
Released:
Jul 27, 2020
Format:
Podcast episode

Description

Should you show people wearing masks in your next online campaign? A new study has some surprising findings. Plus: Why is brand loyalty dropping like a rock? Interactive television shopping gets smarter. The Facebook ad boycott may have been bigger than ANYONE thought. And is the AMP format dead? 
Welcome to everyone coming over from the TechMeme Ride Home! ?

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SOURCES:

https://www.semrush.com/sensor/?category=&db=US&date=2020-07-24
https://www.marketingdive.com/news/dunkin-creates-new-chief-digital-officer-role-as-it-doubles-down-on-tech/582278/
https://www.marketingdive.com/news/45-of-consumers-have-changed-brand-preferences-during-pandemic-study-find/582310/
https://www.marketingdive.com/news/nbcus-syfy-channel-to-host-shoppable-tv-special/582261/
https://searchengineland.com/saying-adieu-to-amp-you-might-be-giving-up-rankings-and-revenue-338242
https://www.socialmediatoday.com/news/microsoft-taps-into-the-popularity-of-snapchat-lenses-for-major-new-xbox-ca/582302/
https://www.marketingdive.com/news/face-masks-in-ads-viewed-favorably-by-consumers-study-says/582325/
https://www.searchenginejournal.com/digiday-reveals-56-of-advertisers-paused-facebook-spend-in-july/375763/
https://www.seroundtable.com/google-expanding-the-rich-results-test-tool-29836.html


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Released:
Jul 27, 2020
Format:
Podcast episode

Titles in the series (100)

Every weekday, Tod Maffin brings you a fast-paced 8-minute rundown of what you missed in the world of digital marketing and social media. Thousands of senior marketers listen each day. Check out our ad-free podcast or our daily newsletter at https://todayindigital.com/premium