In this audio lecture, Scott Ullman walks his audience of nonprofit executives gathered at the 2007 Nonprofit Boot Camp through the steps of planning a fundraising campaign, including how to integrate fundraising into the day-to-day activities of a nonprofit organization.  This program is geared to people who have never undertaken a fundraising plan before, but offers great advice for anyone looking to sharpen their strategy. https://ssir.org/podcasts/entry/scott_ullman_-_introduction_to_fundraising_planning_part_i