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How To Capture The Hearts & Minds Of Potential Customers w/ Eliya Finkelstein

How To Capture The Hearts & Minds Of Potential Customers w/ Eliya Finkelstein

FromThe Mind Of George Show


How To Capture The Hearts & Minds Of Potential Customers w/ Eliya Finkelstein

FromThe Mind Of George Show

ratings:
Length:
74 minutes
Released:
Jul 17, 2020
Format:
Podcast episode

Description

George:    So I'm really excited about today's episode, but I'm going to tell you something. I hate the awkward pause when I record these episodes, cause me silence for 10 seconds on the front of this is the most uncomfortable thing I've ever done in my life. Cause I really just like talking. So you guys you're in producing today.We are going to be talking about the power of storytelling, in general storytelling. And really it's probably one of the most under utilized topics that I see see in the world of business, entrepreneurship or life, since we're humans, we emote and we relate with stories.  Story creates credibility. Story creates bridges, stories, allow us windows into like real authentic feelings and exploration of what those things are. And so today we have our dear friend Eliya and she is going to be talking about story, the power of storytelling and a lot of things but before we get into the power of story and typical George fashion, I'm going to ask Eliya a question to kick off. I'm not even gonna let her talk about herself. Here we go. So, Ellia, what is the biggest mistake that you have ever made in business and what did you learn?  Eliya;   Oh, I love that question.  The biggest mistake that I ever made in business was hands down, not taking control and putting my faith into somebody else's hands, hands down. That was the biggest mistake. And I just learned that I can only. Be in control of what I do and not somebody else does. And that in order to live the life that I want to live, I'm going to have to do it myself.  George:   I love that. That's the first time I've gotten that answer. And actually one of my buddies roam posted the other day, he posted a picture and he said, nobody's coming to save you. You have to save yourself. And I think, I actually think that's a lesson. I think I've probably learned that lesson. I've experienced that lesson. Hundreds of times. I've learned it once but I experienced the law in a law and a lot, and I feel like I just broke through a big plateau with that one.What was it that helped you learn that? Like, how did it affect you? Like how do you notice it? How do you keep your kind of like spidey senses up to make sure that it doesn't happen again?  Eliya:  Yeah, so I, Worked for other people for a long time. And I was always the kind of employee. Like I put everything into the businesses that I built with other people. And actually, funnily enough, when I had both my children, I was supporting my family. I was the driven career kind of person and both times that I had my kids like this the same week that I had my kids, the businesses that I was a part of collapsed. And the second time it happened to me, I was, I remember specifically being on the couch with my husband. Absolutely. In tears. Like not only what are we going to do, but why is this happening again? And my husband looked at me and he was like, this is happening because you won't do it yourself. And that was the moment for me that I was like,Okay, thanks for the tough love honey, but like totally right, totally right.And so that's why, you know, we make the choice to be entrepreneurs in it and we make the choice to kind of go through the struggles of it. But I will never put that back in somebody else's power again, where I spend my time putting so much of my heart into it, but then the outer circumstances are not in my control.George:    I've had plenty of those moments. My, my wife is an absolute angel. And sometimes it feels like the devil with how sharp it lands and how good it is, which means I know it's just pure wisdom and divine love coming through me. Right. Like being the messenger. And then what I do want to say too. And think this is important too. It's not, it doesn't mean that you should, should never work for anybody either. I think more of it, it's more so about like alignment and congruency than it is about like either being an entrepreneur or not an entrepreneur, right? Like it's about yeah. A hun
Released:
Jul 17, 2020
Format:
Podcast episode

Titles in the series (100)

The Mind Of George takes you inside the lives of some of the most respected and successful names in the digital world to reveal what it takes to succeed in life and business today. George Bryant, a New York Times best-selling author, and highly sought-after digital marketing expert has one goal - to help entrepreneurs ethically scale their business through his trademark Relationships Beat Algorithms™ model. Hit subscribe and get ready to listen in twice a week for a mix of interviews and solo episodes that will give you priceless frameworks to increase revenue, create maximum impact, and harness the power of authentic voice to beat the algorithms.