Feel the rhythm feel the rhyme. I don't remember the next slide, but it's Monday minute time. I'm really, I'm really struggling with the cheese today. What are we gonna talk about today? Quick focus, quick hit Monday minute, an easy reminder that a guarantee you guarantee you is the best marketing secret that you'll ever have, that will carry you through your business for as long as you run your business and as a guaranteed way to always have your business work.And it's about talking to your customers, like you're talking to your best friend or talking to your customers, like you're texting your best friend. And I get asked all the time, like, I don't know what to say to them. What do I post? How do I respond? I'm like, how would you respond to somebody that you're in a relationship with?Because you are in a relationship with them because they've either given you their attention, their email, or their credit card in exchange for that relationship. And they want to be in a relationship with you, which means they want you to be authentic. They want you to be human. They want you to treat them like, you know them, like they are an acquaintance or they are a friend or they're somebody that isn't in a relationship with you because they are in a relationship with the Oh, but I watch people all the time not email their list. Literally not emailing their most engaged, loving customers because they say they don't know what to say. So they said nothing. And I can guarantee you in this instance, in your business, no matter what your business is, that it is always better to say somethin authentically than it is to say nothing and pretend it's going to get better.Like when was the last time your plant thrives when you didn't water it? When was the last time your relationship with your best friend blossomed when you didn't speak? When was the last time your relationship romantically worked? When you didn't engage? It doesn't, there's no point in which the relationship with your customers gets better by being neglected.And so what's the easiest path through is to treat your customers, to talk to your customers. Like they're your best friend, like your authentic, real, best friend, not the best friend that you pretend is your best friend, because you're still committed from high school and you want to save had the best friend, but you never really talked, but like the real best friend, like the real one, like talk to him like that.Like, Hey man, what's up. I've sent emails before, like, Hey, I just want to check in and say, Hey, hope you're having a good day. And we get an 80% response rate. I've sent emails before, like, listen, read this dope article. I want you to read it. I can't do a justice click here and go read it. And that's exactly what I would text my best friend.But we don't have to overcomplicate this. We don't have to overthink this. Everybody we're communicating with as a human being, unless somehow you have dogs reading your emails or, you know, your social posts. I don't know we're out here now. It's 2021. So that may be a possibility, but they're humans be in a relationship with them.How would you want to be talked to, how would you want to be engaged with right. Be transparent, be authentic. Don't have a problem taking it on the chin. I've literally forgotten to send a daily email and be like, guys, sorry. I literally completely forgot to send that email yesterday or. Forgot to put it in my calendar, or I chose not to do it, but either way I own it and move forward, but it's authentic. It's really creates trust and it's easy. And I like, I watch people with their fingers frozen on the keyboard. Like, what do I say on the social post? I'm like, well, maybe that's your body and brain telling you, you don't have to say anything or maybe trying to say something is what's keeping us stuck.Instead of saying how we feel instead of sharing authentic perspective, instead of being aligned incongurent and so we have to make this simpl