A lighthouse is not interested in who gets its light. It just gives it without thinking. Giving light is its nature. And this is a really powerful quote for me. It reminds me to be consistent. It reminds me to be congruent. It reminds me to keep playing the game, unattached to the outcome, some solid call it delayed gratification, some colleges serving and unattached to the outcome. It's really about running your best race and doing your best every single day, but what's so important about that message is that as business owners, as entrepreneurs, as human beings in your community, in your family and in your life, you are a source of light. And you either recognize it or you don't, but the faster you recognize it, the faster you recognize the power in your light, the intention that your light gives off to the world, the results that it creates, how people are magnetized to your gift and you sharing it. And our jobs are to be a lighthouse and we can't control every boat that comes to shore. We can't control who turns in or turns out that's up to them. But our job is to ruin that constant and consistent source of safety and light. And so that's one of my favorite quotes. A lighthouse is not interested in who gets its light. It just gives it without thinking. Giving light is its nature.I look at entrepreneurs as people that give light. I look at business owners as people that give light, we put out these beacons of light into the world and we guide people home. We say, this is the path. This is how to get here. We have a solution for you. We have a community for you. We have a service for you. We have a product for you, and it's in our job to continue to do that. And there's going to be people that take it and then don't do it. There's going to be people that come and leave the center and people that pass by, even though we know we need it, but our job. Is to remain constant and consistent on attached to the outcome.Where do I find my ideal customers? Where do I find my ideal customers? That depends. It depends on a lot of variables. And it doesn't matter what phase of your business you're in, just starting out or massively successful. Our customers change. The market, changes. The world changes. Our customers are pretty iterative and we have to be really plugged in. First you have to ask self who is your ideal customer? And not like I'm a soccer mom that drives a minivan. But who is your ideal customer? Some of the questions that you can ask yourself, question number one, what do they want? What does your ideal customer want? What do they spend their time doing?What do they pay attention to even outside of your market or focus? What are some of the other things about this person that defines them? That's step one is you have to know your customer and my amazing copywriter, Alex. Who's been on the show. Gave this exercise in this episode and it's so powerful, but when you really want to sit down and understand your customer, like who is it?Once you get a clear picture, I want you to sit down and design a day in their life. Like literally like on a piece of paper with time, like a day in the life, like every moment Oh, What time do they wake up? When they wake up, what do they do? Do they go for the morning pee or do they go for the cup of coffee?Do they stretch and meditate or do they go right for their phone? I want you to, to the T like 7:00 AM, seven Oh four, seven, 18. This is the breakfast I eat. They're always late. They always smell coffee on their shirt. I want you to take the time. I designed this day. This exercise is absolutely mind blowing by the way, but I want you to design a day in the life of your ideal customer.When do they pick the kids up? What kind of car do they drive? What do they listen to in the car? What are they thinking about when they listening to it? What do they do at work? How many pee breaks they take, even though they don't have to pee, like how many breaks? Like I want you to really put yourself