Frank Palmer is a Canadian entrepreneur, marketing executive, and philanthropist. He served as president, chairman, and CEO of DDB Canada until April 2019. Since retiring, Frank has focused on painting, charitable work, and initiatives aimed at developing the next generation of creatives and advertisers. In this episode, Frank offers insights from his 50-year career building and leading the advertising industry in Canada. He discusses what it was like in the "Mad Men" days and how today’s over-saturated market has dramatically altered consumer trust and the media landscape.