Welcome to episode number 50! I’m so excited to celebrate this milestone of the Wear Wag Repeat podcast with a very special interview. I really admire the style, craftsmanship and originality of this luxury dog brand and I’m excited to learn more about it from the founder. We’re talking about forming major partnerships with brands and influencers, her commitment to quality and how her dog inspires the business. Make sure you listen until the end for the most heartwarming advice about running your business. (00:00) Intro(01:07) Introducing Holly Simpson of Teddy Maximus(02:22) How Teddy Maximus got started(04:16) Why British craftsmanship means so much to Holly(06:32) Hear Holly’s partnership with the Mandarin Oriental hotel(09:58) How long Holly thinks about the Teddy Maximus experience through her products(13:57) How Holly meets with influencers(15:31) How Holly arranges the partnerships(16:12) Where the name Teddy Maximus came from(17:28) What do Holly and Teddy do together(20:40) What makes the Teddy Maximus carriers to special(22:38) Holly’s advice for getting into publications like Conde Nast and Vogue(24:01) When to start hiring for PR help(25:25) Holly’s favorite business apps(28:23) Where to find Holly Simpson The rest of the shownotes are at wearwagrepeat.com/podcast.