Prem Gill is the CEO of Creative BC, where she is responsible for delivering programs and services that will expand BC’s creative economy to reach its economic and creative potential. In this episode, Prem discusses the state of the industry both globally and in BC (flourishing), and the worldwide rise in demand for content that makes right now such an exciting time to be a part of the creative economy. https://www.creativebc.com/about-us/staff#prem-gill