10 min listen
My Conversation with Alicia Tillman
ratings:
Length:
13 minutes
Released:
Jul 22, 2020
Format:
Podcast episode
Description
Today I reflect on my interview with Alicia Tillman, CMO of SAP. The three main takeaways:
All marketing is B2C marketing
Communicate the balance between autonomy and authority
Understand history to set strategy
All marketing is B2C marketing
Communicate the balance between autonomy and authority
Understand history to set strategy
Released:
Jul 22, 2020
Format:
Podcast episode
Titles in the series (100)
Breakthroughs: 5/12 Founder's Journal with Alex Lieberman by Founder's Journal