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How to scale your go-to-market motion

How to scale your go-to-market motion

FromReveal: The Revenue Intelligence Podcast


How to scale your go-to-market motion

FromReveal: The Revenue Intelligence Podcast

ratings:
Length:
42 minutes
Released:
May 3, 2021
Format:
Podcast episode

Description

Spotify is a leading music and podcast streaming service. This might be obvious because well, where are you listening to this podcast from? This week, Brian Berner, Spotify's Head of North America's Advertising Sales, discusses cultivating talent through training and creating consistency at scale. You'll listen to him go over his five step framework, Spotifive, a personalized onboarding people to go to market. The teachings include insights into intention, informed discovery, and a few other steps Brian thoroughly explains in today's show.Key Takeaways:11:41 - What Consumers Want14:32 - The Challenge of Hypergrowth16:08 - Tracking Mistakes or Make Goods17:30 - Metrics Can Help Predict Future Success22:22 - Spotifive Framework28:15 - Insights to Solutions30:44 - All True Leaders33:57 - Make-up of a Strong Leader37:51 - Sales in One WordWant to explore Revenue Intelligence for your org? It starts here: https://www.gong.io/revenue-intelligence/Connect with Devin Reed: https://www.linkedin.com/in/devinreed/Connect with Sheena Badani: https://www.linkedin.com/in/sheenabadani/Connect with Brian Berner: https://www.linkedin.com/in/brianberner/
Released:
May 3, 2021
Format:
Podcast episode

Titles in the series (100)

Reveal is for revenue leaders who want to reach their fullest potential. Every week we interview sales practitioners, leaders, and experts to explore how they use revenue intelligence – a new way of operating based on data instead of opinions – to win their market. You’ll hear candid stories of success (and failure), how to win with a data-first mentality, plus you’ll take home a micro action you can use today. Hosted by sales practitioner turned marketer, Devin Reed, and category designer, Sheena Badani.