Copywriter Pete Michaels of Rock and Roll Copy fame is back for a second guest appearance—exactly 100 episodes after his first visit to our studio. A lot has changed in Pete’s business since we last talked, so we asked him about:
•  what’s happened since we last talked
•  why he moved from London to Berlin
•  Pete’s questioning process for making the decision to move
•  how moving away from your comfort zone leads to progress
•  the role expectations play in what we do (and do well)
•  how working with a mentor shines a light on his processes
•  how Pete pulls his personality into his work and what that looks like
•  the importance of professionalism—why it matters
•  why (and how) he’s having more fun these days
•  the “real” role a copywriter should play in their clients’ businesses
•  his “selling unique” process and what it involves
•  the spiritual journey that Pete has been on for the past 2 years
• Pete’s take on the future of copywriting

Worth a listen? Then click the play button below, or download the episode to your podcast player. Or if you prefer to read, scroll down for a full transcript.



 
The people and stuff we mentioned on the show:
Jason Leister
Company of One
Eric Bakey
Pete’s website
A book Pete didn't mention but wanted to
Kira’s website
Rob’s website
The Copywriter Club Facebook Group
The Copywriter Underground
Intro: Content (for now)
Outro: Gravity

 
Full Transcript:
Transcript coming soon...