Katie Couric is renowned and award-winning  journalist, producer, and best-selling author. Katie is currently the Founder of Katie Couric Media, a multimedia news and production company. Katie also publishes the daily newsletter "Wake Up Call" From 2013 to 2017, Katie was Yahoo's Global News Anchor. Katie has been a host on all 3 major US TV networks — NBC News from 1989 to 2006, CBS News from 2006 to 2011, and ABC News from 2011 to 2014 — and in her early career she was an assignment editor for CNN. In addition to her TV news anchor roles , Katie has also hosted the Today show and 60 Minutes, and in 2004 Katie was also inducted into the Television Hall of Fame.
In this conversation from the 2021 P&G Alumni Global Conference, Katie sat down with Marc Pritchard, P&G’s Chief Brand Officer, to share their vision of a fairer and more equitable world through media and advertising. Katie speaks of the importance of accurate portrayals, images, and representation —  influenced by the work of Mahzarin Banaji - who we’ve also featured on this podcast — on how our brains are hardwired to make associations and connections. Katie spoke of growing up with women only portrayed as stay-at-home moms and having to insist that she would not just cover cooking or fashion shows. You’ll enjoy this candid conversation between two of the industries’ biggest leaders in media - on the importance of change - and understanding.