42 min listen
TCC Podcast #282: Agency Life, Billion Dollar Clients, and The Future of Copywriting with Jason Pickar
TCC Podcast #282: Agency Life, Billion Dollar Clients, and The Future of Copywriting with Jason Pickar
ratings:
Length:
85 minutes
Released:
Mar 15, 2022
Format:
Podcast episode
Description
Jason Pickar makes his second appearance on the 282nd episode of The Copywriter Club Podcast. Jason talks how the last few years have changed and his route to becoming a VP Creative Director. If you’re wondering what it would be like to work in an agency or need advice from a pro, be sure to check out the episode.
Here’s what we cover:
The changes in the agency space for both copywriters and creative directors.
What’s involved in being the creative director for an agency.
Teams that make-up an agency and the pace of working for one.
The process of getting copy written, edited, cleared, and ready to go live.
How to write for fans of a brand.
The difference between various generations’ style of writing and crafting copy based on different perspectives.
How quick service restaurants are pushing the app experience through a loyalty program and celeb advertisement.
The psychology that brings people back into the app.
The key to balancing brand voice and direct response language.
How to create a narrative of friendship in your writing style.
Jason’s biggest wins with Mcdonald’s rewards and the use of the app.
The best way to get the attention of a creative director and HR in an agency.
What makes a copywriter stand out on the team?
The benefits of working for and with an agency.
The future of copywriting – where is it headed?
Hit the play button or read the transcript below.
The people and stuff we mentioned on the show:
The Copywriter Club In Real Life Event
Kira’s website
Rob’s website
The Copywriter Club Facebook Group
The Copywriter Underground
Jason's LinkedIn
Episode 115
Episode 198
Episode 34
Connect with Jenn
Full Transcript:
Here’s what we cover:
The changes in the agency space for both copywriters and creative directors.
What’s involved in being the creative director for an agency.
Teams that make-up an agency and the pace of working for one.
The process of getting copy written, edited, cleared, and ready to go live.
How to write for fans of a brand.
The difference between various generations’ style of writing and crafting copy based on different perspectives.
How quick service restaurants are pushing the app experience through a loyalty program and celeb advertisement.
The psychology that brings people back into the app.
The key to balancing brand voice and direct response language.
How to create a narrative of friendship in your writing style.
Jason’s biggest wins with Mcdonald’s rewards and the use of the app.
The best way to get the attention of a creative director and HR in an agency.
What makes a copywriter stand out on the team?
The benefits of working for and with an agency.
The future of copywriting – where is it headed?
Hit the play button or read the transcript below.
The people and stuff we mentioned on the show:
The Copywriter Club In Real Life Event
Kira’s website
Rob’s website
The Copywriter Club Facebook Group
The Copywriter Underground
Jason's LinkedIn
Episode 115
Episode 198
Episode 34
Connect with Jenn
Full Transcript:
Released:
Mar 15, 2022
Format:
Podcast episode
Titles in the series (100)
TCC Podcast #66: A Formula for Winning Sales Pages with Henry Bingaman: Copy Chief (and copywriter) Henry Bingaman is in the studio for the 66th episode of The Copywriter Club Podcast. And he showed up with plenty to share—including his formula for writing great sales copy. Kira and Rob took the opportunity to ask Henry ab... by The Copywriter Club Podcast