Codie Sanchez runs the amazing newsletter Contrarian Thinking, whose topics include passive income, generational wealth, contrarian investing, and learning from strivers who think big.Her motto is “Question everything and stack income streams”, and that’s exactly what we talk about in this episode. Not just “how to build a newsletter”, but one of Nathan’s favorite topics: how to build wealth!You’ll learn how Codie went from journalist to investor to partner in a fund, and how she runs her 100,000-subscriber newsletter plus other companies besides. Codie talks growing a newsletter from 100 subscribers to 1,000 and beyond, but that’s not all.Tune in and find out:
Why Joe Rogan’s deal with Spotify was a huge mistake.
Getting people to promote you… without sounding thirsty.
How to build an all-star team for your growing business.
Whether ads or sponsors are a better way to monetize your newsletter.
It’s a great show!Links & Resources
Unconventional Acquisitions
Zero to One: Notes on Startups, or How to Build the Future by Peter Thiel
Joe Rogan
Howard Stern
Mr. Beast
Noah Kagan Marketing & Business Blog - OkDork.com
Sam Parr CEO at The Hustle
Jonah Goldberg - The Dispatch
Charles E Gaudet II » Predictable Profits
Contrarian Cashflow
Codie Sanchez’s Links
Newsletter: Contrarian Thinking by Codie Sanchez

Twitter: @Codie_Sanchez

Instagram: @codiesanchez

Episode TranscriptCodie: [00:00:00] The funny thing about audience is money doesn’t care if people care about you. So capital as a leverage source, doesn’t care about relevancy, your dollar, as long as it stays in the market. And you keep reinvesting will have compound interest. The thing about audience is, it can be a depreciating asset. If you don’t pay attention to it, if you don’t upkeep it just like you would a house, then your audience is going to think that you’re not relevant.Nathan: [00:00:32] Today’s episode is with Codie Sanchez. Now Codie has a fascinating background where she started in journalism and there, she was covering a lot of things in Mexico and on the US-Mexico border. So she has crazy stories from that. And then she goes into investing, right? Like it goes to Goldman Sachs and Vanguard and goes to the whole investing world.And then now she’s in not just investing, where she’s a partner in a fund, what was the investing in cannabis companies, but she’s also running a newsletter, with over a hundred thousand subscribers, which is pretty crazy. And we get into how to monetize the newsletter, how to grow it, her take on the creator economy, so many other things. So it was a great conversation and let’s dive in.Codie, thanks for coming on the show.Codie: [00:01:19] My pleasure. Thanks for having me.Nathan: [00:01:20] So you and I have we talk newsletters and everything, which we will, but first we have a shared love for the same topic, a topic that some people love to talk about. Like we do, and other people dance around and think is weird and awkward and everything else. And that is building wealth. Like you and I both love this topic.Why is it something that you, what about so much on all your social channels and your newsletter and everything else?Codie: [00:01:44] Yeah, well, I mean, yeah, I nerd out about this. It might be just because I’ve been in finance for 72 years, but, more than that, I think if you want to. Control the art, you have to control the resources behind the art. And so I’ve always loved creating, I mean, similar to you in multiple different ways, whether you’re creating a business or a newsletter or whatever the case may be.I like the act of creating and if you don’t have the financial resources to actually do the creative, and then there are all of these pressures that get put upon you, and I don’t think you get control of the art. And so that would probably be one of my main reasons. And then secondarily, I just think financial freedom without financial freedom, you don’t have any freedoms. And so that’s sort of one of the building blocks,