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How to set up, track, and optimize the right audience for your brand with Stephanie Clapham

How to set up, track, and optimize the right audience for your brand with Stephanie Clapham

FromThe Marketing Intelligence Show


How to set up, track, and optimize the right audience for your brand with Stephanie Clapham

FromThe Marketing Intelligence Show

ratings:
Length:
20 minutes
Released:
Dec 15, 2021
Format:
Podcast episode

Description

In this episode of the Marketing Analytics Show, Stephanie Clapham, Research Lead at Latana, shows you how to set up, track, and optimize the right audience for your brand campaigns.
Tune in to learn how to:

Choose the right targeting for your company size and brand lifecycle stage
Define the optimal audience size
Measure the effectiveness of different audiences

Links mentioned in the show:

Follow Stephanie on LinkedIn.
Start your free 14-day Supermetrics trial.
Follow Supermetrics on Twitter.
Follow Anna on Twitter.
Released:
Dec 15, 2021
Format:
Podcast episode

Titles in the series (76)

The Marketing Analytics Show is all about helping you get better at marketing analytics. On this podcast, Anna Shutko will catch up with marketers and analysts to learn how they’re using data to make better marketing decisions. Tune in for all the how-tos & actionable advice you can steal. This podcast is brought to you by Supermetrics.