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    How to create, run, and measure ABM campaigns for ecommerce with Simeon Atkins

    How to create, run, and measure ABM campaigns for ecommerce with Simeon Atkins

    FromThe Marketing Intelligence Show

    Start listeningView podcast show

    How to create, run, and measure ABM campaigns for ecommerce with Simeon Atkins

    FromThe Marketing Intelligence Show

    ratings:
    Length:
    22 minutes
    Released:
    Mar 9, 2022
    Format:
    Podcast episode

    Description

    In this episode, Simeon Atkins, Senior Industry Manager at SimilarWeb, shares what it takes to run a successful ABM campaign.
    He discusses:

    How to design an effective ecommerce ABM campaign 
    What are the key components of an effective ABM campaign
    What data companies should collect to craft the right messaging for their ABM campaigns

    Links mentioned in the show:

    Follow Simeon on LinkedIn.
    Start your free 14-day Supermetrics trial.
    Follow Supermetrics on LinkedIn.
    Follow Anna on LinkedIn.
    Released:
    Mar 9, 2022
    Format:
    Podcast episode

    Titles in the series (76)

    The Marketing Analytics Show is all about helping you get better at marketing analytics. On this podcast, Anna Shutko will catch up with marketers and analysts to learn how they’re using data to make better marketing decisions. Tune in for all the how-tos & actionable advice you can steal. This podcast is brought to you by Supermetrics.