You can make purchases, travel plans and dinner reservations in a few clicks, but being able to pay your hospital bill with similar ease is a rarity. That's where Cedar comes in, a "fintech" start-up bringing personalization and transparency to the notoriously cumbersome world of healthcare, especially when it comes to billing and payment. Among the improvements Cedar enables are personalized reminders and payment plans, bill tracking, a customer service chat bot, and translation of indecipherable billing codes into understandable language. CEO Florian Otto, who holds an M.D., D.D.S. and PhD, started his business career as a strategy consultant at McKinsey & Company and is a former executive at Zocdoc. Check out this episode of Raise the Line with host Shiv Gaglani to hear more about his fascinating career, his predictions for the post-COVID healthcare landscape, and how Cedar assisted healthcare systems communicate with patients during the COVID crisis.