23 min listen
Grooving on Branding with Aaron Snyder, PhD from Lexicon
Grooving on Branding with Aaron Snyder, PhD from Lexicon
ratings:
Length:
67 minutes
Released:
Jan 20, 2018
Format:
Podcast episode
Description
In this episode, we spoke with Aaron Snyder, Director of Special Projects at Lexicon. Lexicon is one of the largest branding companies in the world. They are responsible for creating some of the most famous household brands including Pentium, Blackberry, Dasani, Embassy Suites and Swiffer. What we found interesting in our conversation was the tremendous amount of science that goes into the creation of brands. We also spoke about Mad Cow Disease, how tension = attention and even had a fun conversation about our choice of toothpaste. Lastly, we enjoyed some geeky discussion about research from Zakary Tormula and Baba Shiv.
Released:
Jan 20, 2018
Format:
Podcast episode
Titles in the series (100)
Grooving on Priming: How Your Socks Influence Your Behavior: Priming is a technique whereby exposure to one stimulus influences a response to a subsequent stimulus without conscious guidance or intention. In other words, it’s a subconscious influence on our behavior. And it’s powerful. In this grooving session, Ku... by Behavioral Grooves Podcast