Paul Hebert knows incentives. He is the Vice President of Individual Performance Strategy at Creative Group, Inc. and a writer, speaker and consultant and is widely considered an expert on motivation and incentives focused on influencing behaviors that drive business results. Paul has been interviewed by the BBC and USA TODAY because of his work applying solid psychological theory to sales motivation.
Paul, Kurt and Tim recently co-authored an eBook called “The 7 Deadly Sins to Avoid in Your Next Sales Incentive.” The purpose was to help sales managers who are struggling to maximize their effort and results when they use sales incentives. In the podcast, we recap the most common sins committed by sales managers and discuss ways of avoiding them.
Spread goals evenly
Give a huge prize to the top performer
Must be above quota to earn
We’ll figure it out behind the scenes
Under-quota performers can’t be winners
It’s all about the Benjamins 
We hope you enjoy the discussion and recommend you download the eBook for reference.
Links
Paul Hebert: https://www.linkedin.com/in/paulhebert/
7 Deadly Sins Ebook: https://hubs.ly/H0kR8g60
Paul Hebert’s Blog: http://wphebert.com
Fistful of Talent Blog: http://fistfuloftalent.com/author/paulhebert
 
Elliot Aronson, PhD: https://en.wikipedia.org/wiki/Elliot_Aronson
Zeno of Citium: https://en.wikipedia.org/wiki/Zeno_of_Citium
Steenburgh and Ahearne “Motivating Salespeople”: https://hbr.org/2012/07/motivating-salespeople-what-really-works
Ariely and Heyman “A Tale of Two Markets”: https://journals.sagepub.com/doi/abs/10.1111/j.0956-7976.2004.00757.x?journalCode=pssa
Jeffrey and Shaffer “The Effects of Tangible Rewards”: https://theirf.org/research/the-effects-of-tangible-rewards-versus-cash-rewards-in-a-sales-tournament-a-field-experiment/1638/
The guy who traded a paper clip for a house: https://en.wikipedia.org/wiki/One_red_paperclip
The Price is Right: https://en.wikipedia.org/wiki/The_Price_Is_Right
Estonia: https://en.wikipedia.org/wiki/Estonia
 
Musical Links
“Eve of Destruction” by Barry McGuire: https://www.youtube.com/watch?v=qfZVu0alU0I
“Timothy” by The Bouys: https://www.youtube.com/watch?v=DGNdvKvbxYQ
“DOA” by Bloodrock: https://www.youtube.com/watch?v=6WQptxygSM8
First Avenue: https://first-avenue.com/
Trip Shakespeare: https://www.youtube.com/watch?v=7PvyrRupOf0
Trip Shakespeare “The Slacks” https://www.youtube.com/watch?v=wkOepnPJS3o
Dan Wilson: https://en.wikipedia.org/wiki/Dan_Wilson_(musician)
Tragically Hip: https://www.youtube.com/watch?v=XN25TcN--I8
Morphine: https://en.wikipedia.org/wiki/Morphine_(band)
Lucius: https://www.youtube.com/watch?v=4QSF8bgqgC4
Semisonic: https://www.youtube.com/watch?v=xGytDsqkQY8
Trampled by Turtles: https://www.youtube.com/watch?v=PcoPedyXJVc
And the Professors: https://www.youtube.com/watch?v=0kxiVQI3XeA
The Mighty Pines: https://www.youtube.com/watch?v=yHrR8LhTKfo
Ewert & the 2 Dragons: https://www.youtube.com/watch?v=ddCsOTWz7gI