On this episode of Behavioral Grooves we chat with the founder of the engaging new app PIQUE. Bec Weeks is a behavioral scientist turned accidental entrepreneur! By joining forces with some of the brightest minds in behavioral science, including partners Sendhil Mullainathan, Eldar Shafir and Mike Norton, they have developed an amazing app that accompanies your favorite books.
Pique takes users' interests in books to a new level with their slogan: Don't just read the book. DO the book. By using insights from psychology research, the app creates three-minute adventures that change how you see yourself and others. Pique helps you DO things. They know that just reading books doesn’t lead to change. Doing leads to change. That’s where the app can help.
Pique has created curious, engaging content from some of the bestselling books from the last year:
Katy Milkman's new book “How to Change” https://amzn.to/2RSeJCj
Lidy Klotz “Subtract: The Untapped Science of Less” https://amzn.to/3p6XcT0 
Annie Duke “How to Decide: Simple Tools for Making Better Choices”  https://amzn.to/3yRPWyO 
And many more.

You can check out the new app Pique here: https://getpique.app.link/4voB1E9VOgb. But first, listen in to Bec's chat with us.
What You Will Learn About In This Episode
(2:38) Welcome and speed round
(5:06) What is Pique?
(12:50) Why humor is an important part of the app
(17:03) Why is the app called Pique?
(21:13) How Bec has used analytics and algorithmic techniques 
(23:05) Bec’s journey to becoming an entrepreneur
(26:49) The surprises of being an entrepreneur 
(32:43) How Bec first became interested in behavioral science
(34:37) What music would Bec take to a desert island?
(41:11) Grooving Session 
I you are a regular listener to Behavioral Grooves, we would really appreciate your support by writing us a podcast review or becoming a Behavioral Grooves Patreon Member at https://www.patreon.com/behavioralgrooves. Thank you!
© 2021 Behavioral Grooves
Links
Bec Weeks: https://www.linkedin.com/in/becweeks/  
Pique: https://getpique.app.link/4voB1E9VOgb
Sendhil Mullainathan and Eldar Shafir “Scarcity: Why Having Too Little Means So Much” https://amzn.to/3uzvyz2 
Ashley Whillans “Time Smart: How to Reclaim Your Time and Live a Happier Life” https://amzn.to/3wSy4lD 
Wendy Wood “Good Habits, Bad Habits: The Science of Making Positive Changes That Stick” https://amzn.to/2TzXxSr 
Dolly Chugh “The Person You Mean to Be: How Good People Fight Bias” https://amzn.to/34BinTD 
Katy Milkman “How to Change: The Science of Getting from Where You Are to Where You Want to Be” https://amzn.to/2RSeJCj 
Annie Duke “How to Decide: Simple Tools for Making Better Choices”  https://amzn.to/3yRPWyO 
Lidy Klotz “Subtract: The Untapped Science of Less” https://amzn.to/3p6XcT0 
Mike Norton and Elizabeth Dunn “Happy Money: The Science of Happier Spending” https://amzn.to/3c8Mlm1 
Jennifer Aaker and Naomi Bagdonas “Humor, Seriously: Why Humor Is a Secret Weapon in Business and Life (And how anyone can harness it. Even you.)” https://amzn.to/3paWZhB 
Daniel Kahneman “Thinking Fast and Slow” https://amzn.to/3fZDvbA 
Episode 205: The Myth of the “Relationship Spark” with Logan Ury (featuring a guest appearance by Christina Gravert, PhD) https://behavioralgrooves.com/episode/the-myth-of-the-relationship-spark-with-logan-ury-featuring-a-guest-appearance-by-christina-gravert-phd/
Episode 220: How Do You Become Influential? Jon Levy Reveals His Surprising Secrets https://behavioralgrooves.com/episode/how-to-be-influential-jon-levy/
Episode 38: Linnea Gandhi: Crushing On Statistics  https://behavioralgrooves.com/episode/linnea-gandhi-crushing-on-statistics/
Episode 224: Why Is Noise Worse Than Bias? Olivier Sibony Explains https://behavioralgrooves.com/episode/noise-with-olivier-sibony/
Deese–Roediger–McDermott paradigm (DRM): https://en.wikipedia.org/wiki/Deese%E2%80%93Roediger%E2%80%93McDermott_paradigm 
Musical Links
Hamilton “Alexander Hamilton” https://www.youtube.com/watc