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    26 - First 90 Days as Head of Marketing w/ Andrea Lechner-Becker

    26 - First 90 Days as Head of Marketing w/ Andrea Lechner-Becker

    FromB2B Revenue Vitals

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    26 - First 90 Days as Head of Marketing w/ Andrea Lechner-Becker

    FromB2B Revenue Vitals

    ratings:
    Length:
    25 minutes
    Released:
    Jun 16, 2020
    Format:
    Podcast episode

    Description

    Earlier this year we stopped in with LeadMD (Phoenix, AZ) where Chris Walker (CEO, Refine Labs) and Andrea Lechner-Becker (CMO, LeadMD) chat about B2B Marketing, how marketing attribution misses the power and impact of word-of-mouth, and why companies are so driven by net new customer acquisition.
    Released:
    Jun 16, 2020
    Format:
    Podcast episode

    Titles in the series (100)

    Welcome to the State of Demand Gen. On this podcast you’ll find innovative strategy, advice and tangible tactics that work best TODAY from marketers that are actually doing it. The content is a mix of our #DemandGenLive episodes, along with interviews & fireside chats with B2B tech industry experts.