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50 - Brand vs. Demand | Demand Gen Live S1 x23

50 - Brand vs. Demand | Demand Gen Live S1 x23

FromB2B Revenue Vitals


50 - Brand vs. Demand | Demand Gen Live S1 x23

FromB2B Revenue Vitals

ratings:
Length:
93 minutes
Released:
Aug 26, 2020
Format:
Podcast episode

Description

Megan Bowen (CCO, Refine Labs) joined us again on Demand Gen Live in Gaetano's place. We talked about: Other alternatives to the sales/marketing compensation divide, how Sales can better align with Marketing on an organic approach, go-to questions when conducting customer research, LinkedIn company page metrics, and separating marketing into brand and demand teams.

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Released:
Aug 26, 2020
Format:
Podcast episode

Titles in the series (100)

Welcome to the State of Demand Gen. On this podcast you’ll find innovative strategy, advice and tangible tactics that work best TODAY from marketers that are actually doing it. The content is a mix of our #DemandGenLive episodes, along with interviews & fireside chats with B2B tech industry experts.