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    69 - B2B Influencer Marketing | Kevin "KD" Dorsey (VP of Inside Sales @ PatientPop)

    69 - B2B Influencer Marketing | Kevin "KD" Dorsey (VP of Inside Sales @ PatientPop)

    FromB2B Revenue Vitals

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    69 - B2B Influencer Marketing | Kevin "KD" Dorsey (VP of Inside Sales @ PatientPop)

    FromB2B Revenue Vitals

    ratings:
    Length:
    40 minutes
    Released:
    Oct 24, 2020
    Format:
    Podcast episode

    Description

    Kevin "KD" Dorsey joined Chris on State of Demand Gen this week to talk about how B2B can learn from B2C, especially in regards to influencer marketing. They discuss their thoughts on B2B influencer/user marketing and why SaaS companies in particular should be considering this approach.

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    Released:
    Oct 24, 2020
    Format:
    Podcast episode

    Titles in the series (100)

    Welcome to the State of Demand Gen. On this podcast you’ll find innovative strategy, advice and tangible tactics that work best TODAY from marketers that are actually doing it. The content is a mix of our #DemandGenLive episodes, along with interviews & fireside chats with B2B tech industry experts.