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74 - Change Your Metrics to Change Their Perception | Tech Sales Influencers with James Hounslow

74 - Change Your Metrics to Change Their Perception | Tech Sales Influencers with James Hounslow

FromB2B Revenue Vitals


74 - Change Your Metrics to Change Their Perception | Tech Sales Influencers with James Hounslow

FromB2B Revenue Vitals

ratings:
Length:
46 minutes
Released:
Nov 9, 2020
Format:
Podcast episode

Description

James Hounslow, host of the Tech Sales Influencers podcast, interviewed Chris Walker the other week. They talked about what sales leaders who are focused on top of funnel should be doing to be most effective, how changes in the marketing department can have negative downstream effects, and how to command your buyers' attention in a way that provides value and changes perception.

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Released:
Nov 9, 2020
Format:
Podcast episode

Titles in the series (100)

Welcome to the State of Demand Gen. On this podcast you’ll find innovative strategy, advice and tangible tactics that work best TODAY from marketers that are actually doing it. The content is a mix of our #DemandGenLive episodes, along with interviews & fireside chats with B2B tech industry experts.