81 min listen
80 - Marketing Runs the Business | Cassidy Shield (VP of Marketing, Narrative Science)
80 - Marketing Runs the Business | Cassidy Shield (VP of Marketing, Narrative Science)
ratings:
Length:
45 minutes
Released:
Nov 29, 2020
Format:
Podcast episode
Description
Chris Walker hosted Cassidy Shield on State of Demand Gen to talk about marketing in 2021. The pandemic has forced companies to focus on CREATING demand, not just capturing it. Cassidy shared his insights on how they know what’s working and what’s not, and how to reevaluate current channels and repurpose them for new objectives.
Released:
Nov 29, 2020
Format:
Podcast episode
Titles in the series (100)
3 - Create Content for Your Audience, Not Your Funnel | Demand Gen Live S1 x03 by B2B Revenue Vitals