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94 - Field Marketing & Demand with Nick Bennett (Director of Field Marketing @ Logz.io)

94 - Field Marketing & Demand with Nick Bennett (Director of Field Marketing @ Logz.io)

FromB2B Revenue Vitals


94 - Field Marketing & Demand with Nick Bennett (Director of Field Marketing @ Logz.io)

FromB2B Revenue Vitals

ratings:
Length:
45 minutes
Released:
Jan 18, 2021
Format:
Podcast episode

Description

Nick Bennett (Director of Field Marketing @ Logz.io) joined Chris Walker on State of Demand Gen to talk about what field marketing is and how he sees it playing a part in demand as a whole. They also discussed KPIs for field marketing, how the team is typically structured, the importance of understanding functions outside of marketing, and the future of the CMO and CRO roles. 
To register for our Demand Gen Expert Session with Gaetano DiNardi on Thursday 1/21 at 12pm EST, click here.

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Released:
Jan 18, 2021
Format:
Podcast episode

Titles in the series (100)

Welcome to the State of Demand Gen. On this podcast you’ll find innovative strategy, advice and tangible tactics that work best TODAY from marketers that are actually doing it. The content is a mix of our #DemandGenLive episodes, along with interviews & fireside chats with B2B tech industry experts.