25 min listen
117 - The Lost Art of Marketing | Andrea Kayal
117 - The Lost Art of Marketing | Andrea Kayal
ratings:
Length:
49 minutes
Released:
Mar 14, 2021
Format:
Podcast episode
Description
Andrea Kayal, CMO at Electric, joined Chris Walker on State of Demand Gen the other day. Andrea shared how companies choose to build their marketing teams based on the stage they’re in, and dove into the need for balance between strategy and execution. They discussed how to go about discovering pockets of opportunity by allocating budget to experimentation. Andrea then shared what aspects of her marketing strategy have been changed by the pandemic for the better.
Released:
Mar 14, 2021
Format:
Podcast episode
Titles in the series (100)
26 - First 90 Days as Head of Marketing w/ Andrea Lechner-Becker by B2B Revenue Vitals