63 min listen
122 - Using Your Strategic Narrative to Your Advantage | Andy Raskin
122 - Using Your Strategic Narrative to Your Advantage | Andy Raskin
ratings:
Length:
38 minutes
Released:
Mar 26, 2021
Format:
Podcast episode
Description
Andy Raskin joined us on State of Demand Gen to break down what he means when he talks about Strategic Narrative. He shares that the companies that are winning now are powered by a strategic narrative, which is more than just marketing and sales. It’s a story that guides actions at a company across all departments. Andy and Chris also talk about what you can learn from a movie that can be applied to your company’s pitch, the role customers play in the strategic narrative process, and how refining your company's narrative can make a positive difference in recruiting.
Register for our live event on April 1st with Dave Gerhardt (CMO at Privy) here.
Register for our live event on April 1st with Dave Gerhardt (CMO at Privy) here.
Released:
Mar 26, 2021
Format:
Podcast episode
Titles in the series (100)
8 - Reallocate Your Marketing Budget - Ads, Campaigns & Vendors | Demand Gen Live S1 x08 by B2B Revenue Vitals