Chris Walker and Megan Bowen hosted a 1.5 hour-long installment of Demand Gen Live last night. They covered:  


The business rationale behind why marketing-sourced revenue is a better metric than marketing-influenced revenue
Reaching new audiences through podcasting
Setting a content strategy with an external SME
Striking a balance between providing true value and entertaining in your content strategy
How content can be repurposed for different use cases and mediums
The power of partnering with other individuals who are influential to your target market
How marketers can help drive process improvements in sales and CS
The state of in-person events for the remainder of 2021


Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.