Chris and Megan hosted a special episode of Demand Gen Live last night with the primary focus being career growth and entrepreneurship. Chris kicked off the episode sharing his unconventional career path and how he ended up founding Refine Labs. They followed up with a Q&A where they covered an assortment of topics including:  

Intent signals
How do you keep your strategy moving or know when it’s time to move on
As a marketer your job is to keep moving with your customer
Following your intuition as a marketer
The importance of deeply understanding your customer
How demand gen marketers should structure their relationships with sales leadership
What conversations with sales should demand gen marketers be involved in?
The role of empathy in a business setting and in marketing
The importance of marketing fundamentals
Is it a content issue or an audience issue?


Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.