81 min listen
228 - How to Make Your Marketing Strategy Reflect Customer Wants | Growth Trends Interview Series
228 - How to Make Your Marketing Strategy Reflect Customer Wants | Growth Trends Interview Series
ratings:
Length:
22 minutes
Released:
Dec 24, 2021
Format:
Podcast episode
Description
Investing in a marketing strategy that reflects what customers actually want from your marketing team is playing the long game. Too many marketing teams are incentivized to play the short game by quickly capturing contact information from people who aren't ready to buy. Instead, you need to put a plan in place to incentivize your team to help you build a long-term demand engine, willingly. In this episode, Chris talks about marketing strategy, how he built a culture that rewards employees for doing demand gen, and the future of B2B marketing.
Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.
Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.
Released:
Dec 24, 2021
Format:
Podcast episode
Titles in the series (100)
1 - B2B Demand Generation | Demand Gen Live S1 x01 by B2B Revenue Vitals