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303 - Should B2B Companies Have an Influencer Strategy? (and more) | TikTok Live x7

303 - Should B2B Companies Have an Influencer Strategy? (and more) | TikTok Live x7

FromB2B Revenue Vitals


303 - Should B2B Companies Have an Influencer Strategy? (and more) | TikTok Live x7

FromB2B Revenue Vitals

ratings:
Length:
42 minutes
Released:
Jul 6, 2022
Format:
Podcast episode

Description

Every Tuesday at 5:00PM ET we go live on TikTok to answer rapid-fire Q&A. In our 7th installment (and best yet) we cover:
- How to transition from a sales role into marketing
- How to test messaging before it's deployed to sales
- Community as a B2C marketing strategy
- The 3 types of demand (creating, capturing, and damming)
- Demand creation vs. ABM
- How B2B companies should think about influencer marketing
- And much more!
Join us every Tuesday at 4 PM ET to ask your question on TikTok by following @chriswalker171
Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.
Released:
Jul 6, 2022
Format:
Podcast episode

Titles in the series (100)

Welcome to the State of Demand Gen. On this podcast you’ll find innovative strategy, advice and tangible tactics that work best TODAY from marketers that are actually doing it. The content is a mix of our #DemandGenLive episodes, along with interviews & fireside chats with B2B tech industry experts.