If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/326 If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! ?? Origin Story Food and wine: Copa Jerez Fernando de Castilla: Production processes and a sense of place Global markets: finding consumers, premium pricing,  Fernando de Castilla Singular: Production, Marketing Digital Communication: Creating fans, Meeting at the bodega Future: Food Pairings, Partnerships, Asian cuisine, Sherry cocktails and variations Guest contact details:   www.fernandodecastilla.es/en/   www.instagram.com/bodegasfernandodecastilla   www.twitter.com/BodegasFdeC   Sherry contact details:   www.sherry.wine/   www.instagram.com/sherrywinesjerez   www.facebook.com/SherryWinesJerez   Intro and outro musicThe New Investorshttp://newinvestors.dk/Contact: glenn@velournet.dk Guest: Jan Pettersen, Fernando de Castilla Date recorded: 27 May 2019 Location: Calle Jardinillo, 7, 11404 Jerez de la Frontera, Cádiz, Spain   Listen, download or stream www.interpretingwine.com/listen   Contact: hello@interpretingwine.com   Podcast: www.interpretingwine.com/listen Facebook: www.interpretingwine.com/facebook Instagram: www.interpretingwine.com/instagram Twitter: www.interpretingwine.com/twitter TikTok: www.interpretingwine.com/TikTok