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Why Revenue Over Sales? -- Patrick Thorp // Founder Revenue Academy

Why Revenue Over Sales? -- Patrick Thorp // Founder Revenue Academy

FromMarTech Podcast ™ // Marketing + Technology = Business Growth


Why Revenue Over Sales? -- Patrick Thorp // Founder Revenue Academy

FromMarTech Podcast ™ // Marketing + Technology = Business Growth

ratings:
Length:
15 minutes
Released:
Jun 23, 2022
Format:
Podcast episode

Description

Co-founder of Founder Revenue Academy, Patrick Thorp discusses why B2B SaaS foundersneed to focus on revenue over sales when developing their go-to-market model. Taking arevenue-first approach helps align other core functions in the organization, like sales, marketing,and customer experience. Today, Patrick highlights with examples why this strategy works. Show NotesConnect With:Patrick Thorp: Website // LinkedInThe Rev Gen Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
Jun 23, 2022
Format:
Podcast episode

Titles in the series (100)

The Revenue Generator Podcast investigates how business leaders blend sales & marketing efforts to expedite demand generation and increase recurring revenue. In each episode, you’ll hear how a member of the Revenue Generation integrates data, SaaS, people, and processes to deliver world-class money-making experiences.