23 min listen
Why Revenue Over Sales? -- Patrick Thorp // Founder Revenue Academy
FromMarTech Podcast ™ // Marketing + Technology = Business Growth
Why Revenue Over Sales? -- Patrick Thorp // Founder Revenue Academy
FromMarTech Podcast ™ // Marketing + Technology = Business Growth
ratings:
Length:
15 minutes
Released:
Jun 23, 2022
Format:
Podcast episode
Description
Co-founder of Founder Revenue Academy, Patrick Thorp discusses why B2B SaaS foundersneed to focus on revenue over sales when developing their go-to-market model. Taking arevenue-first approach helps align other core functions in the organization, like sales, marketing,and customer experience. Today, Patrick highlights with examples why this strategy works. Show NotesConnect With:Patrick Thorp: Website // LinkedInThe Rev Gen Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
Jun 23, 2022
Format:
Podcast episode
Titles in the series (100)
Leading vs Lagging Revenue Metrics -- Ray Rike // RevOps Squared by MarTech Podcast ™ // Marketing + Technology = Business Growth