23 min listen
Marketing's War Between Science & Art -- Camela Thompson // CaliberMind
FromMarTech Podcast ™ // Marketing + Technology = Business Growth
Marketing's War Between Science & Art -- Camela Thompson // CaliberMind
FromMarTech Podcast ™ // Marketing + Technology = Business Growth
ratings:
Length:
12 minutes
Released:
Aug 30, 2022
Format:
Podcast episode
Description
Camela Thompson, VP of Marketing at CaliberMind, talks about the marketing KPIs you should be tracking. While executives have a very linear view of the buyer’s journey, today’s B2B buying journey is rarely ever linear. From buying committees to lost budgets, people are jumping in and out of the funnel, and we're already seeing the pendulum swing back to the branding and arts side of marketing. Today, Camela discusses marketing's war between science and art. Show NotesConnect With:Camela Thompson: Website // LinkedIn // TwitterThe Rev Gen Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
Aug 30, 2022
Format:
Podcast episode
Titles in the series (100)
Leading vs Lagging Revenue Metrics -- Ray Rike // RevOps Squared by MarTech Podcast ™ // Marketing + Technology = Business Growth