Amateur pilot, sought-after speaker, and Director of SEO for Williams-Sonoma, Avinash Conda shares his insights on how search engine optimization has evolved over time. For Avinash, a core premise is data and having the right infrastructure and tools to test consistently. Learn about his journey and his SEO strategies for creating brand success. What are the biggest challenges of consumer-facing companies that are multifaceted multibrands? How do you tailor pricing strategy around the needs of the client? How do you handle technical debt? How much of SEO is art and how much science? What was it like to immigrate from India to the American south? Show Notes Connect With: Avinash Conda: Website // LinkedIn Benjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.