How do B2B organizations get discovered on Google, drive more leads, and build brand visibility? Kristen Vaughn shares her journey on becoming an SEO expert. Learn: What type of detective work does it take to become a content expert? What’s Kristen's approach to Google Analytics? What’s it like to make the shift from commercial businesses to larger enterprise B2Bs? What does it take to generate thought-leadership content? Show NotesConnect With: Kristen Vaughn: LinkedIn Benjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.