33 min listen
Content Localization Strategies for Going Global With Zeph Snapp
FromVoices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Content Localization Strategies for Going Global With Zeph Snapp
FromVoices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
ratings:
Length:
22 minutes
Released:
Jun 11, 2019
Format:
Podcast episode
Description
In Part 3 of Searchmetrics’ International SEO podcast series, Zeph Snapp reviews the important content localization strategies for going global. An expert in “transcreation” and the intersection of language, culture and emotion, Zach goes in-depth on all the considerations for determining your international content strategy. Why do marketing and sales materials benefit from transcreation? How does a style guide help for defining brand voice, tone, and the key phrases to use and to avoid? What are the best strategies for translation when you're targeting a worldwide audience and country agnostic? What steps do you take when you're creating unique content for a specific market and you must address the underlying purpose of the original piece of content? Show Notes Connect With: Zeph Snapp: Website // LinkedIn Benjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
Jun 11, 2019
Format:
Podcast episode
Titles in the series (100)
Welcome to the Voices of Search Podcast by Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast