13: Anything But “What’s In a Name?”

FromThoroughly Considered

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13: Anything But “What’s In a Name?”

FromThoroughly Considered

ratings:

Length:

35 minutes

Released:

May 17, 2016

Format:

Podcast episode

Description

This time Myke, Dan, and Tom discuss how they come up with names for their projects, what they do to build a brand around them, and how they try to protect them.

Released:

May 17, 2016

Format:

Podcast episode

Titles in the series (100)

A show about entrepreneurship, product design, and the ups and downs of running a small indie business. Hosted by Dan Provost, Tom Gerhardt, and Myke Hurley.

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14: Top Tools: Tom asks Myke and Dan to join him in picking three things that they love to use to get work done. by Thoroughly Considered
45 min listen
6: Apps: This time, Dan and Tom talk about the apps they make, and why they have a rather unique strategy for building them. by Thoroughly Considered
43 min listen
3: Onward: Tom and Dan talk a little about the failure of the Obi campaign, and what they learned from it. Then, they discuss their latest project, and their plans moving forward. by Thoroughly Considered
40 min listen
2: Launching: What does it sound like to launch a Kickstarter project? How does it feel to deal with something unexpected? That's what we explore this week. by Thoroughly Considered
39 min listen
27: Panobook by Thoroughly Considered
48 min listen
11: The Time In-Between: This time, the guys talk about dealing with the time in-between an idea feeling ready, and when you launch it to the public. by Thoroughly Considered
50 min listen
8: Packaging: A trip to the Apple Store sparks a discussion on Packaging. The guys discuss the importance of good packaging, and why it’s important to delight your customers. Make sure to stick around for the aftershow, so you can hear why the iPhone box upsets Dan. by Thoroughly Considered
50 min listen
5: The Holiday Season: This time Dan and Tom talk about the effect that the Holiday Season has on their business, and the decisions they make as a company to be ready for it. by Thoroughly Considered
33 min listen
1: Introductions: For our first episode we introduce you to Studio Neat and Obi, taking a look at where the idea for a 'Smart Laser Toy for Pets' came from. by Thoroughly Considered
21 min listen
15: The New Glif: Here we go again! Listen as Tom and Dan show Myke the new Glif just before they get ready to launch the Kickstarter campaign, then hear how it’s going 5 hours in. by Thoroughly Considered
35 min listen
9: Asking for Money: This time the guys talk about a Kickstarter Myke is currently running for The Pen Addict podcast. They discuss what makes this Kickstarter different, and how Myke views this in regards to the rest of his business. by Thoroughly Considered
49 min listen
21: The Way it Goes: This week Tom and Dan tell Myke the story of the _Canopy_, before giving an update on _Glif_ production. by Thoroughly Considered
30 min listen
17: Three Honda Civics: How do you make injection molded products, and how do Apple product announcements affect businesses? by Thoroughly Considered
32 min listen
10: The Press: What is it like to get good press, and how do you go about getting on the radar of journalists? by Thoroughly Considered
31 min listen
40: Agglomerated Cork: The gents discuss Mark One production, including an update on the packaging. by Thoroughly Considered
31 min listen
4: How The Money Comes In: Tom and Dan talk with Myke about the routes they choose for people to buy their products, and how this can effect design decisions. They also give an update on the manufacturing process of the Apple TV Stand. by Thoroughly Considered
48 min listen
26: Putting a Bow on the Glif: The Glif is Shipping! by Thoroughly Considered
26 min listen
18: No Cool Cheap Screwdrivers: Let's talk about Studio Neat's new product – The Material Dock. by Thoroughly Considered
47 min listen
19: Smushed by the Gears of Industry: Some would say this episode features a smorgasbord of updates. by Thoroughly Considered
39 min listen
24: Everybody Was on Probation: Dealing with big disruptions, and hiring people. by Thoroughly Considered
41 min listen
7: Work/Life Balance: This time Dan, Tom, and Myke share their thoughts about how they balance their work and their personal lives, as well as seeing how their businesses differ when it comes to office hours. by Thoroughly Considered
47 min listen
16: 3,841: Myke quizzes Dan and Tom on what has become Studio Neat's most successful Kickstarter campaign to date. by Thoroughly Considered
28 min listen
32: The Unchecked Checkbox: How much can you debate a newsletter opt-in? You're about to find out... by Thoroughly Considered
54 min listen
13: Anything But “What’s In a Name?”: This time Myke, Dan, and Tom discuss how they come up with names for their projects, what they do to build a brand around them, and how they try to protect them. by Thoroughly Considered
35 min listen
41: Rejected Ideas: Myke, Tom, and Dan chat about some product ideas from the past that were rejected for various reasons. by Thoroughly Considered
51 min listen
69: Nice: Myke, Tom, and Dan chat about Mark Two, the updated Apple TV Remote Stand, and the new iMacs. And they continue the ongoing tradition of debating whether iOS and MacOS will merge. by Thoroughly Considered
67 min listen
20: Cold and Squashy: Dan and Tom had to pull down a video, Myke wants the new Glif to help him make video. by Thoroughly Considered
29 min listen
34: Goals and Plans for 2018: It’s that time of year! Studio Neat and Relay FM both had a great 2017, so what changes and tweaks will the guys make to ensure maintained success? by Thoroughly Considered
49 min listen
12: The Conference Racket: This week, the terrific trio discuss the benefit of attending conferences, and how they decide which to attend. by Thoroughly Considered
40 min listen
22: Goals for 2017: The guys discuss their plans for the coming year. by Thoroughly Considered
45 min listen

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113: I Wasn’t Expecting Therapy Today: Tom and Dan give Myke some updates on Keen production, and reveal how the color selection breakdown is going. Then, a long discussion about hiring some design and engineering help at Studio Neat. by Thoroughly Considered
50 min listen
112: The Last Detail with Matthew Panzarino: Today’s guest is Matthew Panzarino, the former editor of TechCrunch, and current proprietor of TheObessor.com. His object is the Acronym J1-A. by Thoroughly Considered
51 min listen
111: With Great Power: Myke, Tom and Dan give a brief Keen production update, and then chat extensively about the ethics of product reviews. by Thoroughly Considered
49 min listen
110: Mid-life Crisis Hobby: Myke, Tom, and Dan chat about Mark Two, Mark Two (nobody calls it that) and then discuss Dan’s new hobby. by Thoroughly Considered
39 min listen
109: The Last Detail with CW&T: Today’s guests are Che-Wei Wang and Taylor Levy, the duo behind CW&T, makers of beautifully designed and artful objects. Their objects are the Manfrotto Super Clamp, and the Casio F-91W wristwatch. by Thoroughly Considered
80 min listen
108: Archibook: Myke, Tom, and Dan chat about the struggle to come up with a name for “Keepbook,” moving warehouses, and Apple Vision Pro. by Thoroughly Considered
65 min listen
107: Keepbook: Myke, Tom, and Dan chat about how the holidays went for their respective businesses, email marketing, their plans for 2024, and Studio Neat’s newest notebook, Keepbook. by Thoroughly Considered
53 min listen
106: The Biannual Gift Giving Guide: Myke, Tom, and Dan each share three items they think would make excellent gifts. by Thoroughly Considered
73 min listen
105: The Last Detail with Jeff Sheldon: Today’s guest is Jeff Sheldon, the founder of Ugmonk, creator of desk products like Analog and Gather. His object is the Fujifilm X100V. by Thoroughly Considered
51 min listen
104: Pearlescent?: Myke, Tom, and Dan chat about the new Limited Edition release, the final days of the Keen campaign, and then have a lengthy discussion about Jony Ive’s reported collaboration with OpenAI. by Thoroughly Considered
57 min listen
103: BxCttr: Myke asks Tom and Dan about how the Keen campaign is going so far, and about the feedback they have received. They also discuss how they came up with the name “Keen.” Then the three lads chat about the St. Jude fundraiser by Thoroughly Considered
41 min listen
102: Keen: Myke chats with Tom and Dan about their new Kickstarter project: Keen, a high quality retractable utility knife. They discuss the design decisions, the pricing, how the campaign is going… all manner of things. by Thoroughly Considered
70 min listen
101: The Last Detail with Stephen Hackett: Today’s guest is Stephen Hackett, and founder of 512pixels.net and cofounder of Relay FM, the home of this very podcast. His object is the iMac G4. by Thoroughly Considered
55 min listen
100: Embodied Energy: It’s episode 100! For this very special extravaganza, Myke, Tom and Dan decided to record a very normal episode of Thoroughly Considered. Topics include the Apple Vision Pro, Dan’s new computer, the Mark Three, and a couple follow-up items. by Thoroughly Considered
70 min listen
99: The Last Detail with Jason Fried: On The Last Detail, Tom and Dan invite a guest on to chat about an object that is meaningful to them. They dive deep into that object, discussing the design, the manufacturing process, the good, and bad, and everything in-between. by Thoroughly Considered
69 min listen
98: The Pricing of Things: Myke, Tom, and Dan begin with some Red Nose follow up (as one does), then have a long discussion about how to price products. by Thoroughly Considered
60 min listen
97: Plateaus: Myke, Tom, and Dan chat about the big business changes happening at Studio Neat. Then, a Dan’s Tech Corner about iPhone longevity and cases. by Thoroughly Considered
60 min listen
96: How Much Could a Banana Cost?: Myke, Tom, and Dan follow up on the Jony Ive Red Nose before chatting about Myke’s new notebook, the Sidekick Notepad. Then Myke helps Tom and Dan decide on a new computer. by Thoroughly Considered
72 min listen
95: The Last Detail with Christina Warren: Today’s guest is Christina Warren, a journalist turned developer who currently works as the senior dev advocate at GitHub, while also hosting the podcasts Overtired and Rocket. Her object is the Sharp MD-MT15 MiniDisc player. by Thoroughly Considered
72 min listen
94: I Love the Mind Virus: Myke, Tom, and Dan chat about Jony Ive’s design for the new Comic Relief Red Nose, give an update on Mark Three shipping, and discuss some changes happening at Studio Neat. by Thoroughly Considered
78 min listen
93: The Last Detail with Stephan Ango: Today’s guest is Stephan Ango, the cofounder of Lumi, and now at Obsidian, software for note taking and thought processing. His object is the Hario V60. by Thoroughly Considered
76 min listen
92: We’ve Hit Our Ceiling: Myke, Tom, and Dan chat about their plans for 2023, including some big changes at Studio Neat. After some follow up, a Dan’s Tech Corner about large monitors. by Thoroughly Considered
61 min listen
91: This is Going Great So Far I Think: A follow-up centric episode that naturally morphs into a Dan’s Tech Corner. by Thoroughly Considered
61 min listen
90: The Last Detail with Alex Cox: Today’s guest is Alex Cox, the host of many beloved podcasts, including Do By Friday, Roboism, and Two-Headed Girl. Their object is the Game Boy Color. by Thoroughly Considered
66 min listen
89: Stretchy and Smudgy: Myke, Tom, and Dan discuss the ATP Chicken Hat, Tom’s new venture, The Studio Neat Starter Kit gift box (coming soon!). Then they close the show by visiting their past gift guide recommendations to see if they still hold up. by Thoroughly Considered
67 min listen
88: The Last Detail with Jason Snell: Today’s guest is Jason Snell, the host of several tech podcasts, and the founder of sixcolors.com, an Apple-centric website covering the intersection of technology and culture. His object is the Breville Tea Maker. by Thoroughly Considered
63 min listen
87: We Should Probably Cut This: Myke, Tom, and Dan chat about the reception of the new Material Docks, doing custom Mark Ones for other businesses, Mark Three progress, and then close the show with a Dan’s Tech Corner about the staying power of the Dynamic Island. by Thoroughly Considered
62 min listen
86: Merciless Fundraising: Myke, Tom, and Dan chat about merciless fundraising and a special edition Mark One for St. Jude, and the new Material Docks from Studio Neat. Then the lads look back on an XOXO talk they gave 10 years ago to see if they would change anything about it. by Thoroughly Considered
74 min listen
85: The Last Detail with Betty Chen: Today’s guest is Betty Chen, an architecture project manager, who on the side runs the YouTube channel ARTiculations and cohosts the podcast Pictorial here on the Relay FM network. Her object is the Herman Miller Aeron Chair. by Thoroughly Considered
68 min listen
84: Empathy Machine: Myke, Tom, and Dan chat about The Last Detail, Mark Two Limited Edition 005, and how it feels to hire people. Then the lads discuss empathy machines and briefly touch on the book After Steve. by Thoroughly Considered
58 min listen

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13: Anything But “What’s In a Name?”

13: Anything But “What’s In a Name?”

Description

Titles in the series (100)

More Episodes from Thoroughly Considered

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