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Breaking into China, Russia, and the Asian Markets - Michael Bonfils

Breaking into China, Russia, and the Asian Markets - Michael Bonfils

FromVoices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast


Breaking into China, Russia, and the Asian Markets - Michael Bonfils

FromVoices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

ratings:
Length:
29 minutes
Released:
Jun 28, 2019
Format:
Podcast episode

Description

Michael Bonfils is an early innovator with internationalization for the vast Asian marketplace. He has witnessed firsthand Asia's remarkable digital evolution. With its wealth, booming middle class, and sheer number of people, how do SEOs navigate the complexity and opportunities of China, Russia, and the Asian markets? What are the strategies for Taiwan, where they speak Mandarin, and Hong Kong, where they speak Cantonese -- when both write in traditional Chinese? How do you obtain hosting and a Chinese URL? What are the strategies for internationalizing when you're expanding into Asia broadly, and not just China? What are the challenges of working with Naver and the opportunities in the Korean market? What is the impact on SEO of mobile use in Asia? How does one consider other markets like Pakistan, the Philippines, Vietnam, Turkey, Iran, and Thailand and determine their potential opportunities? Show NotesConnect With:Michael Bonfils: Website // LinkedIn Benjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
Jun 28, 2019
Format:
Podcast episode

Titles in the series (100)

Dive deep into the ever-changing world of content and search engine marketing. Discover actionable strategies and learn ways to gain insights through data that will help you navigate the topsy-turvy world of SEO.