Bill Walshe (@billwalshe) joins us on this episode.Bill is the CEO at Viceroy Hotel Group and is one of the experts and leaders in the luxury hospitality industry. His passion for hospitality peaked during his teenage years, and since then always found joy in giving people the opportunity to step away from daily stressors. He leads his worldwide team in delivering the luxury experience distinct to each location.In this episode, he shares about the current state of the hospitality industry, his unique role as CEO and CPO, the value system at Viceroy, status vs purpose destination, the evolution of professionalism, and more.Follow us on Instagram: @urbangolfperformanceFollow Mac: @mactoddlifeFollow Leo: @leo_ugpWebsite: urbangolfperformance.com