This is the last installment of our Evolution of Search Week. So far this week, Patrick and I have talked about the evolution of search, including how you can improve your agility in search, SEO enablement and communications, customer centric SEO and yesterday, we talked about the evolution of the technical side of SEO. Today, we're going to wrap up our conversation talking about how SEO has changed, and how you can use SEO and search data beyond search. Show NotesConnect With: Mike King: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.