Zach Abbott maker of the world's 1st genetically engineered probiotics. Purpose-built to help our bodies handle the diets and environments of modern life joins Ramon & Blaine to discuss the science behind ZBiotics, the challenges of educating consumers on a genetically engineered probiotic, and how to lean it to being genetically engineered registered with customers. 2:02 - 8:24 Idea for ZBiotics14:57 - 20:09 The science of a hangover23:37 - 27:19 Genetically engineerings is easier than you think28:11 - 33:30 Making sure ZBiotics works35:24 - 39:19 How do you sell a genetically engineered prebiotic40:36 - 45:18 Leaning into being GMO 46:24 - 47:26 Working with a marketing and branding agency 47:57 - 49:55 Getting customer feedback49:48 - 51:14 Figuring out manufacturing52:17 - 53:48 Growing since 2021 54:12 - 56:09 The future of ZBiotics57:37 - 58:35  Where to find ZBiotics and Zach This episode is brought to you by OpenStore:Visit https://open.store to get a free, no-obligation offer for your e-commerce business from OpenStore in 24 hours. Have any questions about the show or topics you'd like us to explore further? Shoot us a DM; we'd love to hear from you.Follow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok Zach Abbott - CEO of ZBioticsRamon Berrios - CEO of Trend.ioBlaine Bolus - COO of OmniPanel