Today, Ben talks with author and SEO growth advisor, Eli Schwartz, about his thoughts on what SEO means in the current marketing climate. Is SEO still considered a dark art? Getting to the top of SERPs is the aim for companies who invest in SEO. Ben and Eli discuss how you can nurture your SEO process organically and the long-term benefits that come with it. Show NotesConnect With: Eli Schwartz: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.